The IAMCP Annual EMEA Event, is an annual event organized by the International Association of Microsoft Channel Partners, the Spanish capital opened the doors to this meeting and received the partners of Microsoft.

From May 20 to 22, at the Hotel Melia Serrano, more than 180 participants had access to a deep understanding of the Microsoft strategy and its execution via partners, they were able to learn and discuss artificial intelligence and its applicability to their organizations, in addition to promoting networking among partners from across Europe.

During the event, several Microsoft partners answered the question "Why integrate the IACMP network?"

Nuno Antunes, board member of IAMCP Portugal and General Manager of Armis Group was one of them, watch the video here!